Debate both sides logically and emotionally
Often we make decisions based on several factors including logic, facts, our own opinions, the opinions of others, personal experience, how we feel and our emotions. We tend to make these types of decisions for voting, church, jobs and life. As much as we would like to think that we make logical decisions often we end up using our gut feelings to make important decisions. Sometimes this is good and sometimes it is not so good.
Trying to convince someone that they are on the wrong path as far as religion goes is difficult because they may have been in a church or group of people with years or maybe their parents were part of a church before they were even born so it is more of a culture thing than religion. You can't argue faith based commitments.
A friend of mine told me that they ended up voting for a certain person just because they did not feel good about the other person and it had nothing to do with facts or their voting track record or the issues. The same applies to religion and our personal purchases. It may be better if we did things like SPOCK from Star Trek but it does not work out that way.
I work at a large Alarm company (Peak Alarm) and we are the only company that has a full Guard/Patrol and a Local UL listed Central Station in Utah and there are several other positive aspects about this company as far as them being insured, licensed, factory trained and the list goes on but if your neighbor heard of a negative experience regarding Peak Alarm then logic gets thrown out the window. I know of two such negative experiences that I read on the Internet about Peak Alarm and one of them was posted on several web sites so we investigated and found that this person did not complain to the Better Business Bureau because I assume they did not want both sides investigated. This person had not paid their bill and Peak tried to collect and when accounting did not get a payment plan set up they sent it to collections and the person then got upset.
Another instance of a negative comment was about fire code. The customer wanted Peak Alarm to do the work without contacting the fire marshal and as per Utah and National code for commercial work we are required to notify the local fire marshal and get approval for the work. This customer felt that Peak Alarm through them under the bus and yet we are required to notify the AHJ Fire Marshal. So just these two negative experiences can pass by word of mouth to many other people which can cause people to ignore the real figures and facts about Peak Alarm and go with someone else because they did not study out the information and find out the real truth. One of our competitors has over 3000 complaints in the last year compared with 3 complaints that have been filed against Peak Alarm Better Business Bureau web site www.bbb.org
Our management team has read all the negative feedback and used it to put an action plan in place to make Peak Alarm better. Changes were made in our accounting department and we changed who we used to do collections because apparently they were not the nicest people in the world when calling to make the collections. We have given training to all of our employees and we do so on an ongoing basis. Peak overall is a great company with four offices, a Guard/Patrol division, central Station for monitoring, alarm division, AV division and not only are all of our employees licensed but they also go through the FBI background check and if they cannot pass it they lose their job at Peak Alarm.
Our average monthly monitoring rate with interactive services to arm and disarm remotely (We call it Elite control) starts right around $46 dollars a month and most of our competitors start around $49 and go up from there. We can compete well with guard services because you can contract directly with us rather than paying your alarm company who would hire a guard company so we can be competitive in pricing.